Tuesday, May 26, 2020

Secret Facts About Geography Thematic Essay Samples Revealed by Industry Leaders

Secret Facts About Geography Thematic Essay Samples Revealed by Industry Leaders Geography Thematic Essay Samples: No Longer a Mystery Also, you are supposed to interest the reader and represent your competence in a particular matter. Your goal is to compose a succinct review of the job you've already done to create clear each point that is quite significant for your paper. The intention of the test is to assess personality along with other test. What's more, besides the countless papers on various subjects, you may have a number of other responsibilities which require substantial attention. Our qualified writers are almost always readily available for discussion and thus your personal requirements and requests will be taken under consideration. The task creates an individual actively reflect on the problem (subject, question) and search for optimal types of expression, which is a significant factor in mental development of somebody. It is vital to identify and disclose the most important subject of the studied work. As a consequence, such students search for the best essay help to be sure their project is going to be produced at the maximal level in agreement with all academic standards. Usually there are three body paragraphs, but you're absolutely free to bring some more if it's vital for an entire answer. The results reveal that classical psychometrics might not be compatible and alpha isn't an acceptable measure. Your outline is what is going to guide the stream of your ideas. When you get familiar with the subject, you've got to select your side. But What About Geography Thematic Essay Samples? Thematic essays are among such popular essay types. There are various types of essays. Since these kinds of essays are a little more involved, the conclusion should not only be a restatement of the introduction. As an example, compare and contrast essay is quite popular and it's tough to compose it. Writing an effective essay demands careful attention to detail and capability to organize your thoughts about the most important subject of your research. Congratulations it appears like you've received your very first thematic essay assignment! Proofreading and editing are a crucial portion of thematic essay writing. Introduction comes first in the start of the thematic essay. Add a review of the essay's topic. Though it has several similarities with other essay types, there are a few significant differences also. Possessing good essay examples provides the reader an in-depth and on-the-court idea about what a well structured and coherent essay appears like. Since you may see, the structure is comparable to other essay types. The next stage of writing a thematic paper is to learn the suitable procedure of the way to compose a thematic essay. The next point to discuss is the best way to compose a thematic essay. If you don't find out how to compose a thematic essay, there's always a means out we can write an essay for you. A theme essay must be persuasive and simple to read, that's why choice of an intriguing topic is very important. In case, you feel that it's impossible to compose your thematic essay punctually or you're not sure you're writing it properly use our help. Teachers and students may examine the very first few questions on the recent exams since they relate to the unit on methodology. They must list the tasks that need to be addressed. Some students make two or even 3 drafts before they may be pleased with their work, because of this they get good marks. As a consequence, many students utilize the help of special on-line services.

Friday, May 15, 2020

Argumentative Essay On Toddlers And Tiaras - 740 Words

Have you ever seen a toddler beauty pageant? These events began in the 1960’s and have been corrupting toddlers ever since. If you have ever seen TLC’s show Toddlers Tiaras you know exactly what I am talking about. To become â€Å"beauty pageant material† these children have to go through intense makeovers and training including spray tans, flippers (fake teeth), teased hair, a face full of makeup, etc, all while they are screaming their heads off. When the toddlers are finally made up they look more like a high school student going to prom more than a four year old. It is hard to believe that these parents are too naive to see that these pageants are damaging their children both physically and mentally. After watching Toddlers Tiaras†¦show more content†¦Most of the time these kids have an attitude because of the things they are told and the way they are told to act.Instead of playing with dolls and watching disney movies the toddlers are trying on gl itzed up dresses, getting spray tans, and practicing their smiles. This teaches them that outward appearance is the most important thing and even sexualizes young girls which can lead to mental health problems like eating disorders and self consciousness as they grow older. A contestant from Toddlers Tiaras even said â€Å"Facial beauty is the most important thing in life.†(how do I add the citation). Pageantry and young girls are a bad mix because it will shape their attitude and values for the rest of their lives.o It is easy to say that pageants are something that girls want to do pageants because they get to wear pretty dresses and get all dolled up. But these toddlers are screaming and crying and telling their parents that they want to sleep, do not want to do the pageant, and do not want to be made up, so why make them do it? People can also say that children having a hobby is good wanting to be competitive is a good but the level of competition in pageants are not he althy for the kids. They are told not to be friends with the other contestants, that they have to win, etc. Children should not be forced to do something that they obviously do

Wednesday, May 6, 2020

Depression A Complex Of Psychological And Physical...

Depression is a complex of psychological and physical symptoms. Low mood level or sadness is often the most prominent symptom. The common property of these symptoms is a decreased activity level in parts of the brain. THE SYMPTOMS OF DEPRESSION Depression may give one or more of these symptoms: - Low mood level or sadness. - Lack of joy or interest in activities that were joyful before. - Pessimism. - Feel of guilt of something without any substantial reason to feel so. - Inferiority thoughts. - Irritability. - Slowness in the thought process. - Slowness in interpreting sensorial stimuli. - Slowness of digestion or other internal physical processes, and symptoms caused by this slowness, for example inflated stomach, constipation or difficulties by urination. - Slow physical reactions. Depression can be a mild disease that only causes some annoyance in the daily life, but can also get very serious and make a person totally unable to work and unable to participate in social life. By depression of some severity, there is also a greater risk of suicide. Depression can occur in all age classes. In teenager s lack of interest in school work, withdrawal from social life and difficult mood can be signs of depression. THE PHYSIOLOGICAL CHANGES THAT PRODUCE THE SYMPTOMS By depression there is a decreased amount of neurotransmitters in parts of the central nervous system, mainly deficiency of serotonin, but also to some extend of noradrenalin, acetylcholine, dopamine orShow MoreRelatedYellow: The Color of Postpartum Depression854 Words   |  3 PagesWomen have long felt the emotional, psychological and physical effects of child bearing. Before modern medicine, these mental struggles were said to be nothing more than nervousness. In The Yellow Wallpaper a short story by Charlotte Perkins Gillman, the narrator is a young woman who has recently given birth, during the late 19th century. After giving birth she has fallen victim of postpartum depression. When a woman becomes pregnant her body immediately starts to produce hormones in excess. TheseRead MorePsychological And Emotional Hazards Of Nurses1612 Words   |  7 Pages PSYCHOLOGICAL AND EMOTIONAL HAZARDS Like the general population, pilots are susceptible to the same psychological problems other people may encounter. Historically, pilots have had a deep distrust of psychologists and psychiatrists and are dismissive of psychological theories. This deeply rooted negative disposition most likely has been formed from bad experiences during training, licensing, selection, or during the routine tasks of managing daily personal problems. Pilots typically have a lowerRead MoreThe Physical and Mental Manifestations of Depression in Cancer Patients1052 Words   |  4 Pagesâ€Å"Depression greatly affects a persons family and personal relationships, work or school life, sleeping and eating habits, and general health.†1 A person suffering a depressive episode usually exhibits a low mood, and an inability to exhibit pleasure in activities and in situations they would have once experienced pleasure in. Depressed people may experience thoughts and feelings of worthlessness, guilt, feelings of helplessness, hopelessness, and self-hatred. In more severe cases, the person mayRead MoreDepression Can Mean Several Different Things. It Can Mean1398 Words   |  6 PagesDepression can mean several different things. It can mean normal depression, such as loss, conflict, trauma, or the disruption of normal life balance. It can be a symptom of a physical illness, or a side effect of medication. It can also be based on neurochemical abnormalities (Karren, Smith, Gordon, 2014, p. 181-182). Depression as an illness is not a normal reaction, but it can occur even without a clear reason (Karren, Smith, Gordon, 2014, p. 182). A person who is depressed feels that theRead More Anorexia Nervosa Essay1568 Words   |  7 Pagesand Kranz 60). Anorexia produces a multitude of symptoms, and if not treated, anorexia can lead to permanent physical damage or death. Anorexic behavior is complex because it is all about the need for control. Someone suffering from anorexia has a distorted body image of himself or herself. He/she believes to be overweight, even though twenty percent of the time he/she is not (Yancey 59). The image of being overweight causes a low self-esteem. 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Symptoms of low self-esteem are loneliness, inadequacyRead MoreAnalysis Of Emily Dickinson s There s A Certain Slant Of Light 1745 Words   |  7 Pagespoem utilizes vocabulary associated with spirituality and death, although the nuanced grammatical structure and complex word connotations allow for varied interpretation. One of these many interpretations is that the death metaphors and imagery are in turn a metaphor for confinement, whether physical or mental. Mental confinement, as one may experience with mental illness such as depression, was not a common topic for female writers in the nineteenth century. Before Modern and Postmodern poetry, thisRead MoreEssay abou t The Psychiatric Perspective of Irritable Bowel Syndrome1623 Words   |  7 Pagesunderstanding of this complex syndrome and improvements in treatment. After a brief review of the clinical manifestations and diagnosis of IBS, the current understanding of the complex physiological mechanisms contributing to the syndrome will be addressed. The remainder of this paper will focus on a number of important topics at the interface of IBS and psychiatry, including psychiatric comorbidity in IBS, the complex role of psychosocial stressors in the onset and perpetuation of symptoms in IBS, and various

Tuesday, May 5, 2020

Persuasive research paper free essay sample

The purpose of this paper is to demonstrate how stressful a crime scene Investigators job is. In this paper a crime scene is presented complicated which calls for high attention to detail and good organization skills. The job is critical but at the same time rewarding and stimulating for curious minds. Good integrity and ethical character is an important part of this job. Unethical cases and mishandled cases have destroyed a case or lives involved. How evidence is collected and handled is important and given special consideration and specific value. In each crime scene there are safety issues to follow depending on the type of offenses that was committed such as murder or rape. There are also typical crime scene problems and rules that are followed. The step by step organized documentation of a crime scene is one rule that is followed including the chronological order of note taking with no opinions, no analysis, no conclusions, just facts! Persuasive research paper- final draft Being a Crime scene investigator a person needs a strong mind, stomach, diligence, and high attention to detail. A crime scene is complex involving homicides, sexual assaults and robberies. It would take a person with a strong mind and stomach to view the gruesome details at a crime scene investigation. Detailed reports of the crime have to be made and proper processing of evidence. This all includes organization and safety. â€Å"Clues at a crime scene by nature do not volunteer to be collected or examined. How would someone collect fear, rage, hatred, love? These are things that a crime scene investigator is trained to look for. † (J. Reese, 2013). The crime scene investigator has to have proper training: In an influential article crime scene investigator requirements have changed because of the number of people who has taken interest in joining the industry. The days are gone getting a law enforcement job by just having experience. A requirement for (CSI) Crime Scene Investigator includes a degree in Criminal Justice or a specific degree in crime scene investigation. (A. Heyntsen, 2013). â€Å"CSI unit supervisors and hiring manager will usually prioritize an applicant who has earned a crime scene investigation degree†. (A. Heyntsen, 2013). There is an option of an associate degree, which is a two year program on general education in criminal justice and forensic investigation. There is a bachelor’s degree in crime scene investigation which goes deeper into the core competencies and education for CSI roles. Employers do prefer the bachelor’s degree. Presently I am pursuing my bachelor degree in criminal justice. I have had classes in crime scene investigation and forensics the classes are very phenomenal in its methods. Getting the proper training and wanting to become a crime scene investigator, there is a real story behind it: Most people are familiar with CSI the television show. It’s amazing how they find forensic evidence to solve every crime and solve every case in one hour. Real crime scene investigators do not like these shows, and you do not find forensic evidence at many of the scenes that are investigated. Another problem with the television show it helps to educate the criminal. Another thing the show cannot duplicate is the odor of a deceased person for about a week, or a person who has been dead outdoors for a long period of time, not to mention bodies that has been burned. There is investigations involving children and babies, these are heartbreaking deaths. This is like attending autopsies, and if you do not like autopsies get into another line of work. The TV show also show investigators with no gloves or protective clothing in a meth lab, picking up evidence before it is numbered or photographed. The TV show also performs miracles by having DNA evidence back in an hour amazing. There also is a fallacy that crime scene investigators work 9-5 Monday to Friday. In reality it’s a weekend job, middle of the night job, called in on your day off or from your vacation job. On the TV show they never have to do paperwork. The job is fascinating and also rewarding but it is not and far from what you see on TV. (C. Cush, 2013). An Investigator must come prepared for each crime scene: Preparation and crime scene processing, the most important preparation for a crime scene begins before you leave the office. Make sure that you keep your car stocked with the supplies and equipment that will be needed for any type of crime scene. No one has the time to go back to the office to restock in the middle of processing a crime scene. That time could be spent processing the scene as soon as possible. So keep your car stocked with supplies which will help in doing the job accurately and more efficiently. (D. Warrington, 2009). Warrington stated that â€Å"Working a crime scene is a team effort for everyone† the field officers and first responders have to know there job or they can overlook pertinent evidence. â€Å"As part of assessing any crime scene, gather as much information as you can about the complexity of the case that you can calculate if you have enough people and equipment to process the scene. Do a walk through, observe how the crime was committed and type of evidence you might find. Keep in mind that you would not want to mess up a case for being too proud to ask for help, you’ll pay the price in the end on the witness stand†. After the process of making the initial assessment, it’s time to photograph the scene making sure to leave everything exactly the way it was when you arrived upon the scene. You have to determine which items will need processing as you photograph them, without touching anything. Look for objects that look out of place or that the suspect would come in contact to, these items should be fingerprinted. I would also look for hairs and fibers. Warrington states â€Å"per day 150 hairs are shed by the average person, so there is a chance you will find hair at the scene of the crime that belong to the suspect†. (D. Warrington, 2009). Once the individual items for processing have been identified, using a scale photograph the items. Any item with fingerprints and DNA evidence should be processed at the scene. In some crime scenes there are large items such as vehicles, countertops, window and door frames. For homicides you can take the entire door or window to use in court. It is also important to check for fingerprints, footprints, blood, semen, and any DNA evidence. At some crime scenes luminal or bluestar is used to look for blood at the scene, wait till night to use or make sure there is no light coming through the windows when using. You have to remember a crime scene requirements are well thought out with attention to every detail. The jury expects to see full detailed evidence. If you plan ahead you will improve your chances of ending up with a case in court that gets results. There is an example of the O. J. Simpson case where processing of evidence at the scene of the crime was mishandled and the prosecution losing the case. There was a lack of attention to detail where cases of homicide usually take intensive processing to the smallest fiber and hair, including blood spatter and stains. The Investigator should have high integrity with a positive attitude: Police corruption: An analytical look into police ethics: Police corruption after being studied and researched still remains a mystery. Robert Peel was given credit for his concept of police depending on citizen’s cooperation for providing services in a democratic society. The detrimental misconduct of the police cannot be overstated. In recent polls public trust for law enforcement show that only 56 percent of people rate the police as having high ethical standards as compared to 84 percent for nurses. (R. Martin, 2011). Law enforcement has made great strides; they have avoided hiring people with low ethical standards, and have identified employees who might compromise the integrity of the department. Unethical conduct still continues to occur by the nation’s police departments large and small. Research has offered some understanding for the phenomenal police corruption, hoping to root out the behavior that undermines the legitimacy of law enforcement. There is a theory that a person’s own natural tendency to engage in unethical behavior and the negative influence of the officers department is an explanation of police corruption.   Ã¢â‚¬Å"First of all, the discussion of ethics as related to law enforcement must begin with a definition of the word integrity†. (R. Martin, 2011). Ethics begins with integrity in law enforcement, the sum of virtues required bringing protection and service to the public. There is a list of characteristics that officers must possess to have integrity. (1). Prudence: To be able to discern conflicting virtues and the ability to take the best action. (2). Trust: To be loyal and truthful with officers, citizens, supervisors, this is needed to not exploit authority. (3). Courage: What it means to be cowardice and foolhardiness. (4). Intellectual honesty: Being humble and courageous to admit not knowing something. (5). Justice: Adjust what is owed to a citizen even if it contradicts what is owed. (6). Responsibility: Do the right thing be clear on what is right, and aware of alternatives for taking responsibility rather than making excuses for mistakes. (R, Martin, 2011). Policing and being a crime scene investigator takes perfection and ethics, also a level of knowledge and a devotion to moral excellence. Perfect ethical conduct is needed for all departments it would be disastrous if less. Even though officers are human and make mistakes, ethical misconduct cannot be tolerated. The failure to process evidence right will contaminate evidence. Owensboro Police Department: Evidence collection unit: In criminal investigations you have to prove physical evidence, of a crime scene. This is the reason for the collection and forensic examination of fingerprints, hair, soil, blood, fibers, etc. is practiced. Criminals walk or drive leaving or entering a crime scene, this when shoe or tire impressions are collected which is used for physical evidence. (J. Parham, n. d. ). The evidence collection unit (ECU) collects, and processes the crime scene with photographs, and examines evidence as well as collecting footprint, tool, and tire impressions. (J. Parham, n. d. ). FBI crime scene processing report as noted below is evidence to the prosecution and investigation of crimes. â€Å"It is clear that the investigators identify the physical evidence at a crime scene so that it can be sent for further analysis. The investigator is in management of the crime scene and has to have the competence to record everything as required. Everything must be done in the highest level and with integrity†. (J. Parham, n.d. ). Searching in stages to prevent destruction of evidence at a crime scene: Level One Search: This is the basic search, a zone search would be for a small apartment, and a grid search would be for the outdoor area. In a level one search is only for items that can be detected without moving anything at the crime scene. Once evidence is collected and packaged correctly it is time to move to level two search. Level Two Search: This search is more thorough with some intrusion at the scene moving items, such as opening closet doors, and looking under furniture. Level Three search: This is the highest level of intrusion. Every draw is searched all the clothing in the closet even looking through the dirty clothes. This is the level where you would do latent print searches, and if you have to take out wall sections or carpet sections. This is also the level to use chemicals for blood detection. (G. Dagnan, 2007). There are probably more wrong ways than right ways to process a crime scene, but being professional and ethical preserving the integrity of evidence will be a good guide for every crime scene. In conclusion: We have discussed how a crime scene investigator has to have a strong mind, diligence, integrity and high moral character. A crime scene is complex and gruesome needing high attention to detail to proper processing of evidence. â€Å"A thing does not have to be true just because someone dies for it†. (Oscar Wilde) Being a crime scene investigator they have to work with death and the pain associated with it. Sometimes the investigator has to detach his self from the truth of the gruesome facts of death, rape, robbery. In the end this job is rewarding because it helps to bring closure and a peace of mind to so many and also helps to keep the community safe. Employers prefer to hire investigators with a bachelor degree and internship. Once hired on the job come prepared for each crime scene. Keep your vehicle stocked and never be too proud to ask for help. Always gather as much information as you can when assessing a crime scene, then it is time to photograph the scene, take fingerprints and look for hairs and fibers. It is important to have integrity and ethics. Have the ability to take the best action, be loyal and truthful. Be responsible, do the right thing and be clear on what’s right. The moral of the story is it takes perfection and ethics of the highest level to be a crime scene investigator. There are no alternatives for making excuses for mistakes.

Wednesday, April 15, 2020

Walsh, Winterich and Mittal

Summary Walsh, Winterich and Mittal (2010) wanted to find out whether logo redesigning help or hurt the brand or attitude towards it. They wanted to determine its effect on brand commitment. They defined a logo as a graphic representation of a brand that acted in such a way as to trigger the memory of the customer towards that particular brand. There are various brand elements that are essential for the success of a product and it to be recognized by customers but the brand logo has been identified as the most noticeable visual element.Advertising We will write a custom report sample on Walsh, Winterich and Mittal specifically for you for only $16.05 $11/page Learn More The shape of the logo has been determined to have an impact on the brand commitment. Many brands are emulating those of Asian countries. The bulbous designs with round shapes are preferred to those with more angles. In order to investigate whether the round shape of a logo has an effect, the authors investigated the effects of logo redesigning. In the investigation, they were to check on three categories. The first consisted of those that experienced no change in shape, the other category consisted of those logos that had been redesigned to consist of an angular shape and the last category consisted of those that were initially angular but redesigned to be more rounded. The results showed that fifty percent of all the logos that had been investigated changed in shape and sixty-eight percent of them had been redesigned to contain more rounded shapes. Research has suggested that the reactions of the customers towards the shape of the logo differ with the shape of the logo, whether rounded or angular. It has been suggested that the more rounded logos create a perception of approachability, harmony and friendliness. On the other hand, the angular logos depict strength, toughness and energy. This means that the visual effects of a logo would have an implication on the pe rception of the customers. However, the authors did not try to justify that a particular shape is better than the other is. They only tried to explain that if the logo was previously more angular and was redesigned to be more rounded, the customers would spot the difference. They also examined the effects that the magnitude of change in the design of the logo had to the level of commitment by the consumers to the brand. The authors suggested that those consumers who are strongly committed to a particular brand would be affected negatively in the event that the shape of the logo is changed. This is possible due to the importance of logos as the element that represents that particular brand. This is likely lead to negative brand attitudes. In the same line of reasoning, those consumers who previously had a weak brand commitment would most likely develop positive brand attitude towards the redesigning of a brand logo.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This research proved that the visual elements of a brand such as the logo have a significant implication on the brand. The roundedness of a logo was also more desired by those who considered redesigning a logo. The authors warned managers and explained that managers make a mistake when they think that their most committed customers would be most receptive in the event that the logo is changed. On the contrary, such customers might have a negative brand image when the logo is changed. For example, Apple failed to advertise the new logo effectively but only made its appearance in products and packaging. This might be the reason why the strongly committed consumers responded negatively. They might have been caught by surprise and disappointed by the new look that they had not anticipated. Critique Walsh, Winterich and Mittal (2011) also performed research to investigate how the customer’s response to the redesigning of a logo from its previous angular shape to a more rounded shape was consistent with their commitment to the brand. The authors argued that the level of commitment of the consumers to the brand moderated the effects on the attitudes towards the brand that are likely to be brought about by the process of redesigning the logo. However, they argued that as much as the commitment to the brand had a positive impact towards brand attitudes of individuals who were previously accustomed to the angular logos, the same commitment had a negative effect towards the brand attitude in the event that the logo was redesigned to be more rounded. The authors also found that brand information was supposed to be consistent with the shape of the logo since inconsistence would affect brand attitudes. Therefore, the authors advised managers to be careful when redesigning logos since inconsistent information would jeopardize brand commitment. Opinion Every company should be careful to ensure t hat the most committed consumers are maintained. Such activities as the redesigning of the logo should be approached at a certain perspective and be considered wisely. The mere changing of the shape of the logo either to be more rounded or angular has an effect on the brand attitudes and generally toward brand commitment. Managers should understand the implications of logo redesigning before considering performing it. Twitter contribution Social media has increasingly become an important tool for marketing and the promotion of personal relations over the internet. Twitter is one of the social tools that have been used by marketers and other individuals in marketing their products. Individuals have used it to advertise or inform others about certain things that are of concern to them and related to business. Twitter is one of the most widely used application by marketers due to the number of people that use it, hence a large number of potential customers.Advertising We will writ e a custom report sample on Walsh, Winterich and Mittal specifically for you for only $16.05 $11/page Learn More As a new member of twitter, I have developed a great interest in this application and I have been able to share some of the interesting topics in marketing. This has been made possible by the availability of the hash tag utility. This enables people to share common views and ideas concerning a certain subject. I have personally shared web pages on topics such as advertisement. The advertisement that I shared was on YouTube and it was an Audi commercial. The company was advertising its products, which are the various models of the Audi brand of vehicles. Another important tweet I made was on the topic concerning the new ways of reaching the customers. This was whereby the customers could do some shopping while they waited for the subway. Marketers used that opportunity to sell their products. I was also able to tweet on the topic, marketing and soc ial responsibilities and it was about the Zain Company. I also tweeted and shared the article summary and critique. This way, I was able to participate in the global venture of marketing. Twitter is a great tool for communicating and sharing information since it is very effective and fast. I was also able to follow some of my favorite people such as Derrick Daye and Philip Kotler who are well known marketers. Twitter is a great experience and I am looking forward to doing more marketing through it. References Walsh, M., Winterich, K., Mittal, V. (2011). How re-designing angular logos to be rounded shapes brand attitude: Consumer brand commitment and self-construal. Journal of Consumer Marketing, 28(6), 438-447. Walsh, M., Winterich, K., Mittal, V. (2010). Do logo redesigns help or hurt your brand? The role of brand commitment. Journal of Product and Brand Management, 19(2), 76-84. This report on Walsh, Winterich and Mittal was written and submitted by user Eva Mays to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Walsh, Winterich and Mittal

Summary Walsh, Winterich and Mittal (2010) wanted to find out whether logo redesigning help or hurt the brand or attitude towards it. They wanted to determine its effect on brand commitment. They defined a logo as a graphic representation of a brand that acted in such a way as to trigger the memory of the customer towards that particular brand. There are various brand elements that are essential for the success of a product and it to be recognized by customers but the brand logo has been identified as the most noticeable visual element.Advertising We will write a custom report sample on Walsh, Winterich and Mittal specifically for you for only $16.05 $11/page Learn More The shape of the logo has been determined to have an impact on the brand commitment. Many brands are emulating those of Asian countries. The bulbous designs with round shapes are preferred to those with more angles. In order to investigate whether the round shape of a logo has an effect, the authors investigated the effects of logo redesigning. In the investigation, they were to check on three categories. The first consisted of those that experienced no change in shape, the other category consisted of those logos that had been redesigned to consist of an angular shape and the last category consisted of those that were initially angular but redesigned to be more rounded. The results showed that fifty percent of all the logos that had been investigated changed in shape and sixty-eight percent of them had been redesigned to contain more rounded shapes. Research has suggested that the reactions of the customers towards the shape of the logo differ with the shape of the logo, whether rounded or angular. It has been suggested that the more rounded logos create a perception of approachability, harmony and friendliness. On the other hand, the angular logos depict strength, toughness and energy. This means that the visual effects of a logo would have an implication on the pe rception of the customers. However, the authors did not try to justify that a particular shape is better than the other is. They only tried to explain that if the logo was previously more angular and was redesigned to be more rounded, the customers would spot the difference. They also examined the effects that the magnitude of change in the design of the logo had to the level of commitment by the consumers to the brand. The authors suggested that those consumers who are strongly committed to a particular brand would be affected negatively in the event that the shape of the logo is changed. This is possible due to the importance of logos as the element that represents that particular brand. This is likely lead to negative brand attitudes. In the same line of reasoning, those consumers who previously had a weak brand commitment would most likely develop positive brand attitude towards the redesigning of a brand logo.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This research proved that the visual elements of a brand such as the logo have a significant implication on the brand. The roundedness of a logo was also more desired by those who considered redesigning a logo. The authors warned managers and explained that managers make a mistake when they think that their most committed customers would be most receptive in the event that the logo is changed. On the contrary, such customers might have a negative brand image when the logo is changed. For example, Apple failed to advertise the new logo effectively but only made its appearance in products and packaging. This might be the reason why the strongly committed consumers responded negatively. They might have been caught by surprise and disappointed by the new look that they had not anticipated. Critique Walsh, Winterich and Mittal (2011) also performed research to investigate how the customer’s response to the redesigning of a logo from its previous angular shape to a more rounded shape was consistent with their commitment to the brand. The authors argued that the level of commitment of the consumers to the brand moderated the effects on the attitudes towards the brand that are likely to be brought about by the process of redesigning the logo. However, they argued that as much as the commitment to the brand had a positive impact towards brand attitudes of individuals who were previously accustomed to the angular logos, the same commitment had a negative effect towards the brand attitude in the event that the logo was redesigned to be more rounded. The authors also found that brand information was supposed to be consistent with the shape of the logo since inconsistence would affect brand attitudes. Therefore, the authors advised managers to be careful when redesigning logos since inconsistent information would jeopardize brand commitment. Opinion Every company should be careful to ensure t hat the most committed consumers are maintained. Such activities as the redesigning of the logo should be approached at a certain perspective and be considered wisely. The mere changing of the shape of the logo either to be more rounded or angular has an effect on the brand attitudes and generally toward brand commitment. Managers should understand the implications of logo redesigning before considering performing it. Twitter contribution Social media has increasingly become an important tool for marketing and the promotion of personal relations over the internet. Twitter is one of the social tools that have been used by marketers and other individuals in marketing their products. Individuals have used it to advertise or inform others about certain things that are of concern to them and related to business. Twitter is one of the most widely used application by marketers due to the number of people that use it, hence a large number of potential customers.Advertising We will writ e a custom report sample on Walsh, Winterich and Mittal specifically for you for only $16.05 $11/page Learn More As a new member of twitter, I have developed a great interest in this application and I have been able to share some of the interesting topics in marketing. This has been made possible by the availability of the hash tag utility. This enables people to share common views and ideas concerning a certain subject. I have personally shared web pages on topics such as advertisement. The advertisement that I shared was on YouTube and it was an Audi commercial. The company was advertising its products, which are the various models of the Audi brand of vehicles. Another important tweet I made was on the topic concerning the new ways of reaching the customers. This was whereby the customers could do some shopping while they waited for the subway. Marketers used that opportunity to sell their products. I was also able to tweet on the topic, marketing and soc ial responsibilities and it was about the Zain Company. I also tweeted and shared the article summary and critique. This way, I was able to participate in the global venture of marketing. Twitter is a great tool for communicating and sharing information since it is very effective and fast. I was also able to follow some of my favorite people such as Derrick Daye and Philip Kotler who are well known marketers. Twitter is a great experience and I am looking forward to doing more marketing through it. References Walsh, M., Winterich, K., Mittal, V. (2011). How re-designing angular logos to be rounded shapes brand attitude: Consumer brand commitment and self-construal. Journal of Consumer Marketing, 28(6), 438-447. Walsh, M., Winterich, K., Mittal, V. (2010). Do logo redesigns help or hurt your brand? The role of brand commitment. Journal of Product and Brand Management, 19(2), 76-84. This report on Walsh, Winterich and Mittal was written and submitted by user Eva Mays to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Walsh, Winterich and Mittal

Summary Walsh, Winterich and Mittal (2010) wanted to find out whether logo redesigning help or hurt the brand or attitude towards it. They wanted to determine its effect on brand commitment. They defined a logo as a graphic representation of a brand that acted in such a way as to trigger the memory of the customer towards that particular brand. There are various brand elements that are essential for the success of a product and it to be recognized by customers but the brand logo has been identified as the most noticeable visual element.Advertising We will write a custom report sample on Walsh, Winterich and Mittal specifically for you for only $16.05 $11/page Learn More The shape of the logo has been determined to have an impact on the brand commitment. Many brands are emulating those of Asian countries. The bulbous designs with round shapes are preferred to those with more angles. In order to investigate whether the round shape of a logo has an effect, the authors investigated the effects of logo redesigning. In the investigation, they were to check on three categories. The first consisted of those that experienced no change in shape, the other category consisted of those logos that had been redesigned to consist of an angular shape and the last category consisted of those that were initially angular but redesigned to be more rounded. The results showed that fifty percent of all the logos that had been investigated changed in shape and sixty-eight percent of them had been redesigned to contain more rounded shapes. Research has suggested that the reactions of the customers towards the shape of the logo differ with the shape of the logo, whether rounded or angular. It has been suggested that the more rounded logos create a perception of approachability, harmony and friendliness. On the other hand, the angular logos depict strength, toughness and energy. This means that the visual effects of a logo would have an implication on the pe rception of the customers. However, the authors did not try to justify that a particular shape is better than the other is. They only tried to explain that if the logo was previously more angular and was redesigned to be more rounded, the customers would spot the difference. They also examined the effects that the magnitude of change in the design of the logo had to the level of commitment by the consumers to the brand. The authors suggested that those consumers who are strongly committed to a particular brand would be affected negatively in the event that the shape of the logo is changed. This is possible due to the importance of logos as the element that represents that particular brand. This is likely lead to negative brand attitudes. In the same line of reasoning, those consumers who previously had a weak brand commitment would most likely develop positive brand attitude towards the redesigning of a brand logo.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This research proved that the visual elements of a brand such as the logo have a significant implication on the brand. The roundedness of a logo was also more desired by those who considered redesigning a logo. The authors warned managers and explained that managers make a mistake when they think that their most committed customers would be most receptive in the event that the logo is changed. On the contrary, such customers might have a negative brand image when the logo is changed. For example, Apple failed to advertise the new logo effectively but only made its appearance in products and packaging. This might be the reason why the strongly committed consumers responded negatively. They might have been caught by surprise and disappointed by the new look that they had not anticipated. Critique Walsh, Winterich and Mittal (2011) also performed research to investigate how the customer’s response to the redesigning of a logo from its previous angular shape to a more rounded shape was consistent with their commitment to the brand. The authors argued that the level of commitment of the consumers to the brand moderated the effects on the attitudes towards the brand that are likely to be brought about by the process of redesigning the logo. However, they argued that as much as the commitment to the brand had a positive impact towards brand attitudes of individuals who were previously accustomed to the angular logos, the same commitment had a negative effect towards the brand attitude in the event that the logo was redesigned to be more rounded. The authors also found that brand information was supposed to be consistent with the shape of the logo since inconsistence would affect brand attitudes. Therefore, the authors advised managers to be careful when redesigning logos since inconsistent information would jeopardize brand commitment. Opinion Every company should be careful to ensure t hat the most committed consumers are maintained. Such activities as the redesigning of the logo should be approached at a certain perspective and be considered wisely. The mere changing of the shape of the logo either to be more rounded or angular has an effect on the brand attitudes and generally toward brand commitment. Managers should understand the implications of logo redesigning before considering performing it. Twitter contribution Social media has increasingly become an important tool for marketing and the promotion of personal relations over the internet. Twitter is one of the social tools that have been used by marketers and other individuals in marketing their products. Individuals have used it to advertise or inform others about certain things that are of concern to them and related to business. Twitter is one of the most widely used application by marketers due to the number of people that use it, hence a large number of potential customers.Advertising We will writ e a custom report sample on Walsh, Winterich and Mittal specifically for you for only $16.05 $11/page Learn More As a new member of twitter, I have developed a great interest in this application and I have been able to share some of the interesting topics in marketing. This has been made possible by the availability of the hash tag utility. This enables people to share common views and ideas concerning a certain subject. I have personally shared web pages on topics such as advertisement. The advertisement that I shared was on YouTube and it was an Audi commercial. The company was advertising its products, which are the various models of the Audi brand of vehicles. Another important tweet I made was on the topic concerning the new ways of reaching the customers. This was whereby the customers could do some shopping while they waited for the subway. Marketers used that opportunity to sell their products. I was also able to tweet on the topic, marketing and soc ial responsibilities and it was about the Zain Company. I also tweeted and shared the article summary and critique. This way, I was able to participate in the global venture of marketing. Twitter is a great tool for communicating and sharing information since it is very effective and fast. I was also able to follow some of my favorite people such as Derrick Daye and Philip Kotler who are well known marketers. Twitter is a great experience and I am looking forward to doing more marketing through it. References Walsh, M., Winterich, K., Mittal, V. (2011). How re-designing angular logos to be rounded shapes brand attitude: Consumer brand commitment and self-construal. Journal of Consumer Marketing, 28(6), 438-447. Walsh, M., Winterich, K., Mittal, V. (2010). Do logo redesigns help or hurt your brand? The role of brand commitment. Journal of Product and Brand Management, 19(2), 76-84. This report on Walsh, Winterich and Mittal was written and submitted by user Eva Mays to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.